Duke Learning Innovation and Lifetime Education — Center for Teaching and Learning
Coursera Design Guide
Overview Specialization Course Module

Turn your teaching expertise into a Coursera learning experience.

This guide and your Duke Coursera Design Template are meant to be used together, with a Learning Experience Designer (LXD) from Duke’s Center for Teaching and Learning.

You’ll return to different parts of this guide throughout development. Focus on the page that supports your current work, then use the template to record the decisions you make with your Learning Experience Designer.

Before your first meeting

Explore this overview and preview the sample templates to get a sense of the process.

Your project design templates

Your Learning Experience Designer will share the specific templates your project needs before your first design meeting.

Preview the design templates ↓

Throughout development

Return to the page that matches what you are working on and use your project templates to capture the decisions you make together.

What is Coursera?

Coursera is a global online learning platform where learners take short, self-paced courses to build practical skills.

Learners come from around the world and bring a wide range of backgrounds and goals. Many are working professionals fitting study around a job, so they move through material on their own schedule and without an instructor present to answer questions in the moment.

That audience shapes the design decisions in this guide: courses are shorter than a semester, organized around skills learners can apply, and built so that explanation, practice, and feedback are all included in the materials themselves.

See it in practice

Duke already offers courses and Specializations on Coursera. Browsing a few is a good way to see the format before you plan your own. If you’re new to Coursera, you can also learn more about accessing the platform through Duke.

Explore Duke courses on Coursera ↗ Learn about Coursera access through Duke ↗

Step one

How your Duke course maps to Coursera

These are rough comparisons, not one-to-one equivalents. Read each row from left to right.

Your Duke course

Your Coursera course

Your whole course

A semester of material

A Specialization

3–6 Courses · 8–48 hours of learner time

A unit or theme

Often several weeks of your syllabus

A Course

3–6 Modules · 2–8 hours of learner time

A topic inside that unit

A concept, method, or skill

A Module

~10 Learning Assets · 30 min–2 hours of learner time

A lecture, reading, activity, or assessment

The pieces you already have

Learning Assets

Video, reading, activity, quiz

Note on terminology

In this guide, terms like Specialization, Course, Module, Learning Assets, Readings, etc. refer to Coursera learning products. They are capitalized intentionally to distinguish the Coursera learning experience from a traditional for-credit course, class session, or academic program. 

Step two

How the pieces fit together

A Coursera learning experience is built from connected pieces: a Specialization includes Courses, a Course includes Modules, and a Module includes the Learning Assets learners use along the way. Some Modules organize those assets into optional Lessons.

Specialization

What larger goal are learners working toward?

Open →

Course

What meaningful skills should learners develop?

Open →

Module

What smaller learning steps will help them get there?

Open →

Learning Assets

What experience will best support each step?

Open →

Step three

Can you use materials you already have?

In most cases, yes. You and your Learning Experience Designer will look at six things together as you decide what can be adapted for a Coursera audience.

Start with skills

Begin with what learners should be able to do.

+

Keep videos focused

Shorter, focused videos tend to work best for learners.

+

Balance learning formats

Readings can be valuable, but learners also need opportunities to practice.

+

Build in accessibility

It is easier to plan for accessibility before materials are produced.

+

Check content permissions

Materials created by others may need clearance for public, commercial use.

+

Plan for tool access

Choose tools learners can access freely and widely.

+

Preview the Design Templates

Your Learning Experience Designer will share the working templates selected for your project. These view-only samples can help you see what to expect and how the pages of this guide connect to the decisions you will record.

Specialization Design Template

See how the larger learning goal, Course sequence, and connections across Courses are mapped.

View the sample ↗

Course Design Template

See how Course objectives, Module plans, and Learning Assets are organized for development.

View the sample ↗

Zoom in → Specialization